SEO

SERVICES

Digital Marketing

We help you reach > convert > retain your target audiences..
We are Sitefolk Digital Business Manger,

Best digital marketing company in India Today you need to be a part of digital media as it is one of the most seen and booming one. Your online presence is what matters a lot. It's the era of smart consumers where they know and learn about your brand online. You need to give people a brand fixation in which digital marketing will help you. For a brand to grow online, the first step would be to drive substantial leads to your website or mobile app. Having a user-friendly experience is a vital part of any successful business strategy, but generating quality traffic is imperative to have a strong conversion rate. As a full-service digital marketing agency, we create beautiful digital experiences for brands and businesses of all sizes. We provide a strategic approach to driving proficient traffic through various coordinated online marketing campaigns.

Serch Engine Optimisation

If your products and services are not found by your target audience in search engines, then you are missing out on a significant number of prospective customers who are looking for information regarding your product, service or organization. Search Engine Optimization, or inbound marketing  marketing plays a critical role in ensuring the success of any organization and the business growth. It has to be perfect, so that your products and services are visible to millions of potential customers. Hence, it’s important to avoid any wrong step which will affect your brand presence in the digital space and as a result is positioned deep down in search engine result pages where it can’t be seen by your target audience.Sitefolk is a well established Search Engine Optimization company in India  known for ethical Search Engine Optimization services. We can help you by becoming your Digital Marketing Services partner and optimize your online presence for inbound marketing and ensure business growth and development by showcasing your products and services to your target audience in a more advance technological way. Before we do Search Engine Optimization, we do proper research for your business, understand your objectives and analyze your customer’s current tastes and preferences. Since search engine optimization is a continuous ongoing process we keep optimizing your website for search engines by periodically measuring the key performance indicators and optimizing your business accordingly. We can help you achieve success by constantly innovating and implementing new ideas which can boost the presence of your products and services online. Some of the steps we include in our search engine optimization process:

Research for SEO

  • Clearly define objective of your business and internet presence
  • Brainstorm and understand your business for search queries your customers might be searching
  • Research chosen keywords or search queries
  • Record the best keywords depending upon search volume and relevancy of keywords as per your business
  • We will let analytics run for few weeks before starting search engine optimization (SEO) if you already have a website – This allows analytics to collect data and provide us with a baseline

Analyze for SEO

  • By using analytics and webmaster tools we will identify the current position of your website in various search engine result pages (SERP)
  • Evaluate the visual design and navigation architecture of your website – If the site drives your internet consumers away, no amount of SEO efforts will rank you well in search engines
  • Competitive analysis, create a list of competition and their performance on search engines

Optimize

  • Depending on the research we will optimize your website as per your business requirement and your customer behavior on the internet i.e. search engines and search volume of the search queries
  • We will do search engine optimization which will cover onsite, offsite and local search optimization
  • Research chosen keywords or search queries
  • Check compatibility between browsers and W3C standards

Evaluate

  • We will evaluate your website by using analytics tool to provide you reports of your website ranking in search engines, keyword ranking and visitor/traffic and conversion reports etc.

By the time you read this, your customer would start a new conversation about your brand and a socially active competitor would try to make a strategy to take them away from you.
What we do ?

  • Engagement on Facebook and Twitter
  • Generation of Leads
  • Twitter Trend and SMO

Social Media

By the time you read this, your customer would start a new conversation about your brand and a socially active competitor would try to make a strategy to take them away from you. If you are not present to participate in the conversation, you might fall a few places in your customer list of preferred brands.

You may already know the importance of Social media, so we will not stress upon that, but we WILL tell you what we can do for your brand by maintaining its presence on Social Media.

How do we nurture a brand on Social Media?

Everything in life starts with listening. We listen to the social chatter that happens in your category to determine benchmarks and do a competitor social activation mapping. Rest is a closely guarded secret.

But what is out in open is that Sitefolk is always strives to have your presence felt in the social space, no matter how small or big your brand is. We have a young and talented team who gets their kick by developing compelling strategies which work in real life. Don’t just believe our words, ask us some recommendations!

Increased communication for organizations fosters brand awareness and often improves customer service. In today’s global online reach, it is essential to stay in touch and engage yourself directly with the current and prospective customers.

Sitefolk’s social media marketing services can establish your brand on the major social media platforms and enable you to interact directly with the customers. Social Media Marketing is a vital part of the digital marketing strategy to promote your brand in a direct and positive way among your target group of customers.


We will be using advance social media marketing tools for your brands. Our social media marketing services will allow your brands to reach customers through multiple social media channels and offer you a chance to do complete monitoring of your brands and customer sentiment analysis, thus helping you in the process to do better marketing of your products and services. Spftfolk is using set of robust social media marketing technical platform, which can easily integrate the latest social networks as they become available. With our help, you can engage with new and existing customers on multiple social channels, whom we can monitor through their mentions about brands, competitor’s industry terms and sentiments. Our technical expertise can help you to measure the effectiveness of a particular post of the campaign, in turn helping your business to grow. We approach social media marketing by doing a lot of current data analysis and a careful study of current market trends before any reference is given.

Create & Engage

After a careful analysis, we will create and distribute the content at once through multiple social media channels such as Facebook, Twitter, LinkedIn, Pinterest, etc. Hence using our social media tools, we can do bulk publishing of your brands content and target the right audience.  We can also schedule your posts as per your preferences with our social media tools.

Monitor & Listenge

It is very important to monitor your brands performance and listen to customer conversationsand analyze their sentiments. We will also monitor the positive and negative reviews received in notifications and manage all of your social streams by tracking your social media properties.

Measure

Our services for Social Media Marketing can generate quick detailed reports by measuring your campaigns success  metrics and you can also track down the social media profiles, content messages and mentionable sources of your brands over the specified period of time.

Growth

Social Media Marketing can help you to find new prospective customers whom you can target and ensure business growth of your brands. Get into a direct conversation with the customers through the social platform.

Pay Per Click

Improving your brands presence in the digital sphere always generates more lead and better ROI. So it’s important that your products and services appear on the first page of search engines for better engagement, when customers are searching for them.Sitefolk has the experience and technical expertise to help you position your brands in the sponsored section of the search engines pages, which will be viewed by the targeted audience.

Pay Per Click (PPC) is a very effective way to get your products and services in front of prospective customers. Using our skillful resources, you can increase your brands awareness very easily by targeting the right audience at the right place. We’re a young passionate team who are committed and driven to deliver best results and measure your campaigns performance with an objective to enhance your presence online. With the right approach, your products and services can get instant visibility using a range of selected key phrases. We can effectively optimize your campaigns ensuring that your products and services are always there on the sponsored sections of various relevant sites. PPC ensures you will only have to pay as per the number of clicks and visits to your website. Sitefolk PPC service enables you to get prompt results in terms of lead generation and improve ROI, conversion, when customers search for related products and services. As a part of our PPC campaign strategy and development, a continuous data analysis and optimization of your campaign is done after understanding your business objectives. Hence our approach to get quick results is based on generating quality leads and better ROI.

Keyword Research & Grouping

It is very important to pick up the right set of targeted keywords carefully which would be relevant to the searches of your products and services. This is an integral part of running your PPC campaign ads and we review there impact in the light of campaign results.

Demographic Targeting

PPC campaign has a very flexible approach which can help you to narrow down your target audience and promote your products and services in the digital sphere on the basis of location, gender, age, interest and place.

Create Multiple Ads and Landing Pages

We can create impactful display ads and publish it on highly relevant sites targeting the right audience, which will directly connect to your landing page and will help you by generating better leads. Appropriate designing of your campaign’s landing pages makes the experience highly relevant to what the visitor/browser is looking for.

Monitor CTR & Conversion

A PPC ad campaign needs to be written very methodically incorporating the right targeted keywords and it should be justly portrayed, so that it also improves the click through rates (CTR) and conversion rate. The success of a PPC campaign is always dependent on the CTR and conversion rate. So if the customers search is found to be relevant to your products and services and catches their attention, then there is a high chance of getting a conversion when they click on it and go to the landing page.

Report & Optimize

The success of your PPC campaign is always measured and will be reported to you. Key areas of the campaign requiring improvement will be identified and suggested to you on the basis of the results, depending on the number of clicks and conversion.

E-mail Marketing

Most of the times the emails sent are filtered out by customers since they are irrelevant to their current taste and preferences, as a result without any conversion and leads your marketing budget to become ineffective. If you want to market your products and services in less time by spending less for the right customers, then Sitefolk can help you in approaching them in a faster and a more effective way.

Sitefolk`s email marketing service helps you to send customized messages in bulk to specified target groups of your database and engage with them in social media space. Through emails we help you to establish a direct engaging personal relationship with customers, which is valuable for your business. Email marketing is undertaken by us only after a detailed analysis is being done on the current and prospective buyers of your products and services. Using our email tools send out mails that are integrated with the social media and landing pages keeping in mind to generate quality leads, better engagement and better ROI. The following process is adopted by Sitefolk for email marketing.

Strategy

Our team’s expertise lies in providing an easy and approachable way of giving you important strategic assistance for your business. So you are better equipped in comparison to your competitors with the most effective email campaign. We combine technology, insights & analytics and industry expertise that can provide you with quick and effective solutions for email marketing.

Contact List Management

It’s important to maintain a list of targeted customers with whom we can connect, communicate and also ensure optimum conversions. We can help you to do better targeting millions of prospective customers and then build your entire email campaign accordingly.

Create & Design

Our email developers use their skill-set to design a unique customized email. We will offer creative and technological expertise in designing an email, using our creative concepts and brand development ideas. Furthermore, we can create personalized landing pages focussing on the email campaign content and better customer experience.

Targeted & Follow Up Emails

Sitefolk’s email marketing services can help you to send mails related to your products and services to exact target groups. You also have the option to follow up with the interested customers via email marketing or social media touch points and engage directly with them.

Campaign Tracking, Analysis & Reporting

After sending out emails, we will measure the success of the email campaign and analyse the performance and report on the basis of usage, click-through, opens, trends, subscriptions, hard bounce, soft bounce, social engagement etc.

Online Advertising

Online Marketing plays a critical role in overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising. Being seen by your audience is only half the battle won. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing tactics for optimal performance of the campaign. Sitefolk provides an integrated online advertising campaigns that exposes to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what’s working and what could work better.

We specialize in various forms of online advertising including:

  • Pay Per Click
  • Contextual Advertising
  • Pay Per Acquisition
  • Pay Per Impression
  • Local Search Advertising
  • Text Link Advertising
  • Banner Ads
  • Web Video Advertising

Our Online Advertising services include:


Online Ad Strategy

Before spending time, we determine which PPC engines (Yahoo, Google, MSN, Ask etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.

Before spending time, we determine which PPC engines (Yahoo, Google, MSN, Ask etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPC and PPI campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.
Media Planning & Placement
Occurring simultaneously with ad strategy, online media planning and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates.
Bid Management
Facilitates bidding and controls budgets on thousands of keyword phrases for all of search engines.
Copy-writing
It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for “cars” and “used cars” is a classic mistake and lost targeting opportunity. Time-consuming as it is, Sitefolk experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.
Rich Media Banner Design
Movement and interaction within banner ads attracts higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioral targeting. Interested to read more about online marketing please visit Wikipedia.