Course Index

Course Index

  1. Digital Marketing Overview
  2. Website Planning & Creation
  3. Content Marketing
  4. Search Engine Optimization
  5. Google Analytics
  6. Search Engine Marketing (Google Ads/AdWords)
  7. Social Media Marketing
  8. Email Marketing
  9. YouTube Marketing

Digital Marketing Course Syllabus

1. Digital Marketing Overview
  1. What is marketing?
  2. What is Traditional & Digital Marketing?
  3. Traditional Vs Digital Marketing
  4. Advantages of Digital Marketing
  5. What you will get by the end of this course
  6. Advantages of learning Digital Marketing
  7. Customer journey in Traditional Marketing
  8. Customer journey in the Digital Marketing
  9. Types of Media in Digital Marketing
  10. Process of Digital Marketing
  11. Case Study
  12. Practice
  13. Assignment

2. Website Planning & Creation

  1. Fundamentals of a Website
  2. Domain Name, Hosting and Website Development Tools
  3. Basics of UX (User Experience) Design
  4. Importance of UX Design in Marketing
  5. Basic UI Elements
  6. Website Planning Process
  7. Buy a Domain Name and Host the Website
  8. Setup WordPress and Install Theme
  9. Install Required Plugins
  10. Create Google Analytics Account
  11. Build Pages
  12. Setup Menus
  13. Assignment: Setup Your Own Blog Website

3. Content Marketing

  1. What is content marketing?
  2. Importance of Content in Digital Marketing
  3. Various forms of content
  4. Content Strategy
  5. Content Marketing Strategy
  6. Organizational goals for content marketing
  7. Principles of creating content
  8. Develop Buyer Persona
  9. Create the engagement cycle
  10. What is the brand story ?
  11. How to Develop content marketing channel plan
  12. How to Identify the Right Topics to Write
  13. Research and Collect Information
  14. How to Write an Effective Blog Post
  15. How to Create Great Titles for Your Post
  16. Convert Your Post Into Various Formats
  17. Measure the Reach and Actions
  18. Assignment-1: Create your customer persona
  19. Assignment-2: Create your content

4. Search Engine Optimization

  1. What is Search Engine Optimization
  2. Advantages of SEO
  3. What do Search Engines Look?
  4. What is crawling?
  5. How Search Engines work?
  6. What is Indexing?
  7. What is ranking?
  8. Google Algorithms Updates
  9. SEO Glossary
  10. SEO Process
  11. Step 1: Website Audit
  12. Step 2: Create Strong Website Architecture
  13. Step 3: Fill Each Page with Rich Content
  14. Step 4: Perform Keyword Research
  15. Step 5: On Page Optimization Factors
  16. Step 6: Off Page Optimization Activities
  17. Step 7: Monitor Performance
  18. Webmaster Tools
  19. Robots.txt
  20. Sitemap.xml
  21. Local SEO
  22. Practice
  23. Assignment

5. Google Analytics

  1. What is Google Analytics?
  2. Importance of Digital Analytics
  3. Create Google Analytics Account and Setup Tracking Code
  4. Create Custom Reports and Dashboards
  5. Real-Time Reports
  6. Audience Reports
  7. Acquisition Reports
  8. Behavior Reports
  9. Conversion Reports
  10. Setup Goals and Filters
  11. Integrate Google Analytics with Other Systems
  12. Manage Permissions
  13. Conduct Experiments (A/B Testing)
  14. How to Come-up with Actionable Insights Based on Data
  15. Practice: Develop the Suggested 10 Reports for Given Website

6. Search Engine Marketing

  1. What is Search Engine Marketing?
  2. Introduction to Google Ads (AdWords)
  3. Different Formats of Ads
  4. What is Quality Score
  5. What is Ad Rank
  6. What is an Ad, Ad Group and Campaign
  7. What are different types of bid strategies
  8. What is a Keyword, match type, negative keywords
  9. What is an Ad Extension and Types of Ad Extensions
  10. What is an Ad Delivery Method
  11. Generate and Add Conversion Tracking Code to the Website
  12. Generate UTM Tagged Landing Page URL
  13. Ad copy writing
  14. Google Ads Account Creation & Payment
  15. Creation of Search Network only Ads
  16. Creation of Display Network only Ads
  17. Creation of Search Network with Display select Ads
  18. Creation of Video Ads
  19. Creation of Shopping Ads
  20. Creation of App promotion Ads
  21. What is Re-marketing
  22. Setup Re-marketing
  23. How to Optimize an Ad for Better Results

7. Social Media Marketing

  1. Introduction to Social Media Marketing
  2. Advantages of Social Media Marketing
  3. Social Media Marketing Methods
  4. Create Content Strategy
  5. Create Social Media Calendar
  6. Create Social Media Content
  7. Content Distribution / Scheduling – Process and Tools
  8. Social Media Monitoring – Process and Tools
  9. Social Media Analytics – Process and Tools
  10. Build Audience & Connections
  11. Facebook Marketing
  12. Instagram Marketing
  13. LinkedIn Marketing
  14. Google Plus Marketing
  15. Twitter Marketing
  16. Pinterest Marketing
  17. Practice: Create Social Media Calendar for a Given Brand
  18. Practice: Create a Social Media Post for a Given Brand
  19. Practice: Setup Social Media Channels for Your Website

8. E-Mail Marketing

  1. Fundamentals
  2. What is Email Marketing ?
  3. What do marketers need to do in 2018 to comply with GDPR changes?
  4. What is Transactional Email ?
  5. What Marketing Email ?
  6. Where Does Email Fit In?
  7. Email Marketing Isn’t New
  8. Email Facilitates ‘Life cycle’ Marketing
  9. Relevancy Is Factor #1
  10. The Mobile Imperative
  11. List Management
  12. Driving Sign-Up
  13. Welcome E-mails
  14. List Segmentation
  15. List cleansing & Management
  16. Creative
  17. Understanding Reading Patterns
  18. Design Imperatives
  19. Design Fundamentals
  20. Content
  21. Long-Tail E-mails
  22. Latest Trends in E-mail Marketing
  23. Retention Strategies
  24. Testing & Optimization
  25. Subject Line Testing
  26. Heat Maps
  27. Segments
  28. Images/Colors
  29. Copy Variants
  30. Mobile
  31. Frequency
  32. Date & Time
  33. Measuring Success
  34. Optimize & Innovate
  35. How to reduce your Bounce Rate
  36. Ultimate List of Email SPAM Trigger Words
  37. List of Do’s and Don’t in Email Marketing

9. YouTube Marketing

  1. Introduction to YouTube Marketing
  2. Importance of YouTube Marketing
  3. Benefits of YouTube Marketing
  4. How to Setup a YouTube Channel
  5. How to create videos for YouTube channel
  6. How to upload, optimize and monetize YouTube Videos
  7. YouTube Advertising using Google Adwords
  8. YouTube Marketing Trends
  9. YouTube Marketing – Best Practices
  10. YouTube Marketing – Case Studies
  11. Practice: Create Own YouTube Channel and Upload Videos